“Night Flash” - Success Story #018

Increasing number of pedestrian accidents is a sore problem which every community faces on a daily basis. But what people could do in order to slightly reduce these numbers? Of course, firstly we need to start changing a small detail which helps us to be visible in the dark — and there is no better option than to wear a reflector. But what about more accessories that could glow in the dark?

CC BY 4.0 DOIT, http://DOIT-Europe.Net, H2020–770063 Photo credits: “Night Flash” team

 It seems that there is no better choice to keep yourself visible and safe in a more original way. Until now, when a group of students started to make their own glowing accessories — their team is called “Night Flash” and it basically tells us what these young people are about.

The idea of “Night Flash” was born when six friends — Renata, Gabrielė, Rugilė, Monika, Saulenė and Ainis — draw attention to endless pedestrian accidents. These young 15–16 years old schoolers felt responsible to give it a try and reduce these numbers somehow. But…how? The team says that, honestly, one of the problems was quite obvious — reflectors, which are supposed to keep us safe, are not really appealing. But not everything is based on appearance, right? The fact is that most young people find it very important and rather risk their own health than wear a reflector which doesn’t match their outfit. It seems to be a silly argument, but “Night Flash” team saw it as a problem which need to be solved. In a most fashionable, catchy and appealing way possible.

CC BY 4.0 DOIT, http://DOIT-Europe.Net, H2020–770063 Photo credits: “Night Flash” team

So the team has set their goal — to create a glowing outfit detail that would be a stylish and daily go-to accessory. And there was the first bigger challenge to overcome: as they say now, it was much more complicated task to generate the idea of what can they make than they first thought. So, considering that, the team was evolving by taking step by step: first of all, they started running their first practice enterprise at their school and generated the idea of more stylish reflectors. But with such determination and willingness, “Night Flash” was working on their project day by day, until eventually they came up with upgraded concepts: glowing full-caps with NF logo on it, various pendants and even shoelaces. These products were represented in the Lithuanian Student Trade Fair where “Night Flash” got a proper recognition and encouragement to keep on track because people need that kind of accessories in their everyday life. And, importantly, these are suitable for everyone, no matter if you are male or female, child or adult — you can find an accessory which will look good on you and keep you visible in the dark.

They’ve been working hard for almost 2 years now and still have the same passion for what they do. At this moment, they are developing their products and collaborate with various organizations to extend their enterprise. Literally, all six of them have grown together with their “Night Flash” project and become real entrepreneurs who are willing to make further changes to keep people more visible and safe.

by Ieva Tilindyte, European Social Entrepreneurship and Innovative Studies Institute

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CC BY 4.0 DOIT, http://DOIT-Europe.Net, H2020–770063